SUCCESSFUL TRADE SHOW MARKETING

Your presence at a show can significantly strengthen customer relationships, build awareness, generate new leads or even launch a new product. Yet many companies do the same thing every year at the same show and are disappointed with their results. Learn how to develop innovative strategies and techniques that will help you use trade shows more efficiently in the marketing mix.

• PLANNING
  How to achieve maximum results at minimum costs.
• SELECTING SHOWS
  How to select the shows that generate the highest return on investment for your product.
• SELECTING SPACE
  How much, what type and where.
• PROMOTIONS
  Imaginative promotions that bring traffic to your booth.
• DESIGN
  Learn how to design an exhibit that stands out in a crowd.
• EXHIBIT SELLING
  How to maximize staffers performance.
• FOLLOW-UP AND EVALUATION
  How to follow-up leads efficiently and economically.

WHO SHOULD ATTEND

Exhibit and Marketing Managers who want to increase ROI and ROO (Return on objective).

OTHER TRAINING PROGRAMS

Perfecting your exhibit staffing skills

How to build and deliver a powerful
    presentation / How to sell to a group

Powerful Networking - The human connection