Up to 88% of your success at a trade show is based on staff behavior. This leaves a lot of room for improvement! This course is designed to maximize your results by sharpening the exhibit selling skills of your staff. Analyze the opportunities and the potential pitfalls of Trade Shows. Learn the who, why, where, how and when of effective face to face marketing.
You will learn:
- How to adapt to tradeshow sales - psychological factors to consider
- How to establish and achieve your objectives
- How to use your stand efficiently
- How to use promotional activities to their full potential
- How to use advertising material by making it an asset and not a trap
- How to master non-verbal and para-verbal communication
- How to convince and sell in 4.4 minutes
- How and when to follow up